Last Updated: August 22, 2026

Aelora Fashion (“Aelora Fashion”, “we”, “us”, or “our”) operates the website https://aelorafashion.com/ and is committed to protecting the privacy and security of information shared by our customers and website visitors.

This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, place an order, contact us, or otherwise use our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on how you interact with Aelora Fashion, we may collect the following information:

Personal Information

When you place an order, contact us, or use certain features of our website, we may collect:

  • Full name
  • Mobile/telephone number
  • Email address
  • Billing address
  • Shipping address
  • Order and purchase information
  • Product and size information
  • Information provided when contacting customer support
  • Other information voluntarily provided by you

Payment Information

Payments on our website are processed through Razorpay and/or other payment methods made available through our payment gateway.

Aelora Fashion does not intend to store your complete debit card, credit card, banking password, UPI PIN, or other sensitive payment credentials on its own servers. Payment information is processed by the applicable payment service provider according to its own privacy and security practices.

You should review Razorpay’s applicable policies for further information about how payment information is handled.

Technical Information

When you visit our website, certain technical information may be automatically collected, which may include:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Website interaction information
  • Approximate location information derived from technical data
  • Date and time of website access
  • Referring website or source
  • Cookies and similar technologies

The exact information collected may depend on your device, browser, website configuration, and third-party services used on the website.

2. How We Use Your Information

We may use the information collected for purposes including:

  • Processing and fulfilling your orders
  • Delivering purchased products
  • Confirming orders and payments
  • Providing customer support
  • Communicating with you regarding your orders
  • Responding to questions, complaints, or requests
  • Managing our website and business operations
  • Improving our products, services, and website
  • Detecting and preventing fraud, abuse, or unauthorized activity
  • Maintaining website security
  • Complying with applicable laws and legal requirements
  • Maintaining business and transaction records
  • Analyzing website performance and user interactions
  • Sending promotional communications where permitted and where applicable

We do not use your personal information for purposes unrelated to our legitimate business operations unless permitted or required by applicable law or with your consent where consent is required.

3. Cookies and Similar Technologies

Aelora Fashion may use cookies and similar technologies to help the website function properly and to understand how visitors interact with the website.

Cookies may be used for purposes such as:

  • Maintaining website functionality
  • Remembering preferences
  • Improving website performance
  • Understanding website traffic and usage
  • Security and fraud prevention
  • Measuring marketing or advertising performance, where applicable

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or availability of some website features.

4. Analytics and Third-Party Technologies

Our website may use third-party technologies and services for purposes such as website analytics, performance measurement, advertising, security, payment processing, or marketing.

Depending on the configuration of the website, these services may process certain technical or usage information.

Third-party providers may include payment processors, analytics providers, advertising platforms, hosting providers, security services, and other technology providers.

Where applicable, these third parties process information according to their own privacy policies and applicable legal requirements.

5. Payment Processing

Aelora Fashion uses Razorpay as a payment gateway/service provider.

When you make a payment, certain information necessary to process and verify the transaction may be shared with the payment service provider.

We do not request or intentionally collect sensitive payment credentials such as your UPI PIN, banking password, or complete card security credentials through ordinary customer communications.

You should never share your OTP, UPI PIN, card PIN, password, or other confidential payment credentials with anyone claiming to represent Aelora Fashion.

6. Sharing of Information

We may share relevant information with trusted third parties where necessary to operate our business and provide our services.

These parties may include:

  • Payment gateway and payment service providers
  • Shipping and logistics/courier partners
  • Website hosting and infrastructure providers
  • Technology and website service providers
  • Analytics providers
  • Security and fraud-prevention providers
  • Professional advisors where necessary
  • Government authorities, regulators, courts, or law-enforcement agencies where required by law

We only intend to share information that is reasonably necessary for the relevant purpose.

Aelora Fashion does not sell or rent customers’ personal information to third parties as a business practice.

7. Order and Delivery Information

When you purchase a product, information such as your name, phone number, email address, and delivery address may be provided to relevant payment and logistics partners as necessary to process your order and deliver the product.

This information may also be used to contact you about your order, delivery status, payment status, or issues relating to your purchase.

8. Customer Communications

We may contact you through email, telephone, SMS, WhatsApp, or other communication channels using the contact information you provide.

Communications may relate to:

  • Order confirmation
  • Payment confirmation
  • Shipping and delivery
  • Order-related issues
  • Customer support
  • Product or service information
  • Other business communications

Where applicable, promotional communications may be sent in accordance with applicable laws and available communication preferences.

You may request to stop receiving non-essential promotional communications by contacting us or using an available unsubscribe mechanism.

Please note that transactional or service-related communications may still be sent when necessary to complete or manage your order.

9. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

Therefore, while we take reasonable precautions, we cannot guarantee absolute security of information transmitted to or stored through our website.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Fulfill the purposes for which it was collected
  • Complete transactions
  • Provide customer support
  • Maintain business and accounting records
  • Resolve disputes
  • Prevent fraud or misuse
  • Comply with applicable legal, tax, accounting, or regulatory obligations

When information is no longer reasonably required, it may be deleted, anonymized, or securely disposed of, subject to applicable legal requirements.

11. Your Privacy Rights

Subject to applicable law, you may have rights regarding your personal information, including the ability to:

  • Request information about personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of information where legally permissible
  • Withdraw consent where processing is based on consent
  • Request information regarding how your personal information is used
  • Opt out of certain promotional communications

Some information may need to be retained where required by law or where necessary for legitimate business purposes.

To make a privacy-related request, contact us using the details provided below.

12. Children’s Privacy

Our website is intended for general customers and is not specifically directed toward children.

We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the matter and take appropriate action where required.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, services, payment platforms, social media platforms, or other external resources.

Aelora Fashion is not responsible for the privacy practices, security, content, or policies of third-party websites.

We recommend reviewing the privacy policy of any third-party website or service before providing personal information.

14. Fraud and Security

We may use personal and technical information to identify, investigate, and prevent:

  • Fraudulent transactions
  • Unauthorized purchases
  • Abuse of our website
  • Suspicious activity
  • Security threats
  • Attempts to misuse our services

Where appropriate, information may be shared with payment providers, logistics providers, security service providers, law-enforcement authorities, or other relevant parties.

15. Legal and Regulatory Disclosure

Aelora Fashion may disclose personal information where reasonably necessary to:

  • Comply with applicable laws and regulations
  • Respond to lawful requests from government authorities
  • Comply with court orders or legal processes
  • Protect the rights, property, or safety of Aelora Fashion, our customers, or others
  • Investigate suspected fraud, abuse, or security incidents

16. Business Transfers

If Aelora Fashion undergoes a merger, acquisition, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law and appropriate privacy protections.

17. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time to reflect changes in our business, website, technology, services, or applicable legal requirements.

Any updated version will be posted on this page with a revised “Last Updated” date.

You are encouraged to periodically review this Privacy Policy to stay informed about how we handle personal information.

18. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, you can contact us at:

Aelora Fashion

Email: info@aelorafashion.com
Phone: 9310263527
Website: https://aelorafashion.com/

Customer Support Hours: 10:00 AM – 5:00 PM

We will review privacy-related requests and respond as appropriate under applicable law.

19. Consent

By using the Aelora Fashion website and providing your personal information, you acknowledge that you have read and understood this Privacy Policy.

Where applicable law requires specific consent for a particular use of personal information, such consent will be obtained through an appropriate mechanism.

Aelora Fashion
Website: https://aelorafashion.com/
Email: info@aelorafashion.com
Phone: 9310263527
Support Hours: 10:00 AM – 5:00 PM